5 Tips to Help You Write the Words for Your Website
Does writing give you hives? Well, we have good news! Writing the copy (words) for your website doesn’t have to suck. However, it’s often one of the most stressful parts of creating your website. After years in the web design industry, we came up with 6 tips for writing your copy as stress free as possible.
Navigation First
Your navigation menu, the 5 or fewer tabs at the top of your website, should highlight your main offerings or where you would most like potential customers to land. We recommend having 5 or fewer because they an look crowded or overwhelm the eye if there are too many. Typically, these are- Shop, About, Contact, Blog/Gallery, and Services. Naming these first helps the rest of your website come together easier, and helps you figure out what should go on each page. There should also be a small snippet of each navigation item on your website home page. So next, write a summary about each page to highlight these as you scroll down the homepage.
After that, you’ve achieved a great deal of writing for each page! Jump into beefing the other pages up with what you’ve already done and keep going!
Keep Your Ideal Client in Mind
When you know what kind of customer or client you’re trying to attract, you can write with a specific person in mind- rather than just writing to the a huge mass of readers. Focusing on your ideal client can make your business feel irresistible to them, which will in turn create more sales and revenue for your business. So, keep in mind what words, language, and tone will attract your ideal customer, and use them!
Focus on the Benefits
When we as business owners, write about our business we naturally want to write about how amazing our business is. We write expansively on the bells, whistles, and features and end to focus on ourselves. However, the better approach is to speak to your customers and their needs. How does your service, product, or blog benefit your customer? They want to know how they benefit, not how cool you are.
Ask yourself these questions to help your copy speak to you ideal customer:
What problem am I helping them solve?
How does my business help them achieve their goals, desires, or dreams?
What do they feel or experience after the have used your product or service?
Make the focus of your writing about your client and you’ll see major success in connecting with them and getting them to book or buy from you.
Have a Clear Call to Action
When you’re writing, have a goal in mind. Every word needs to support that main, actionable goal. Identify what the goal of your website is-and make it extremely clear from the get-go. Ask yourself the question “What do I want the to DO on my website?” Then, create clear as day calls to action centered around that end goal.
Is the end goal to shop for a product? To sign up for a course? To call/email you? Make sure the main buttons or calls to action reflect whatever goal you have in mind.
Keep It Short and Simple
Gone are the days where we use websites to hold every detail about your business. Rather than being a warehouse full of information, your website should serve as a strategic marketing tool. It acts as the front door, inviting them in.
Plus, people do not want to take the time to read tons of copy on a website. We’re in the age of skimming, cater to that. After you write something, go back and try to cut it by half. And then half it again. Separating short paragraphs of text with headings and pictures is a great start. When in doubt-cut it out.
