5 Reasons You Need a Website- Even if You’re Killing it on Social Media
Do you REALLY need a website if you’re killing it on social media? The short answer is- YES.
You might be killing it over on social media, getting a solid community around your brand and building your brand before your launch day. But, as experts in this industry we also know how important having a website is for turning those views, likes, and shares into paying, loyal customers or clients. Here are 5 ways a website is valuable to you and your business as you launch or grow your business.
All-in-one
A website is a quick and easy all-in-one place show what you offer and what you do. Without a website, your potential customer has to dig through social media posts to figure this out, and leads to the danger of them going down a social media rabbit hole- forgetting what they were there for to begin with.
Sets you apart
If created correctly, a website will set you apart from competitors by showcasing what makes you unique and therefore a better match for you potential customers. A great website will list your services with transparent pricing, have testimonials to showcase how great you are, and be a direct link to contact you. These are all super easy to find, and make a customers decision to do business with you much simpler.
You Own Your Space on the Internet
When you have a website, you own your website URL. If for some reason your favorite social media were to disappear overnight, so does all of your content and contacts. With a website, your content belongs to you. The only way it disappears is if you delete the website or URL.
Establishes Credibility and Professionalism
We’ve all Googled a business before, and when no results turn up- we went a different direction. A website establishes credibility and professionalism, it shows your potential customers that what you do isn’t just a hobby and that you take it seriously. You want your customers to know you’re serious about your business!
The Google Buzz
The content on your website can generate buzz on Google (called SEO), and that brings new visitors to your website, which converts to sales for your business. Who doesn’t want more sales?! Google search results favor business with websites over ones without, so you’re more likely to appear higher in search results if you have one. Search engines also rank websites that are updated regularly higher as well, you can check out how to update your site here.
