How Often Should my Website be Updated Or Redesigned?
More often than you think!
The simple to how often you should update is, as often as it needs to be. Website updates can be daily, weekly, monthly- or somewhere in between. Redesigns may happen every year, or 2-3 years. As long as your answer isn’t “never”, you’re on the right track! Websites need to be updated or redesigned to keep up with updates in technology, search engines, and integrations.
Is your Website Mobile Friendly?
Google likes mobile friendly websites, and will list them in searches higher than sites not friendly for mobile viewers. Most websites older than 5 years are not mobile friendly. The truth is, most people go online via phone now- Let’s meet the people where they are!
A great way to see if your website is mobile friendly is to open it on your phone. Is it easily readable without having to zoom? Can you switch from page to page easily? Can you find your contact information, order easily, or even call your business with ease? If not, it’s definitely time for a redesign to catch up with internet browsers!
Does Your Website Reflect Your Business Today?
Does your website reflect your current services, products, or prices? If not, this is huge issue that needs to be addressed. A website update would solve this problem and avoid customers feeling unsure, or even not knowing you had something they needed. Our goal is to make your business successful and approachable!
Now more than ever, customers want to connect with the people they’re doing business with. Is your about page updated with pictures of your team and a personal bio? If not, now is the time to do so! Adding friendly headshots or pictures and short biographies will increase the connection between potential and current clients and your business.
Pictures, Pictures, Pictures
Speaking of pictures, are your website images up to date? Customers want to see photos of your recent work, and so does Google. Search Image Optimization (SEO) has become ever so important to website utilization. Google’s job is to provide the searcher with the most relevant results high on the page. If your website was updated years ago, but a competitor’s website is updated frequently, then Google will most likely rank the website that is updated more often above websites that are rarely, if ever, updated.
Example of Website Redesign and Update for WrenchBoss.com:
Three Ways to Update Your Website Right Now!
Some good ways to update your website easily are:
Add a blog section to your website: Adding a blog post once a month is a great way to “update” your website frequently and will benefit your rankings and search engine visibility.
Create a page dedicated to each service you offer: To rank well on search engines for particular key phrase searches- such as a service you provide, it is important to have individual pages for each service.
Add a client review or testimonials section: Reviews are one of the main deciding factors for customers. This is also another great way to update your website frequently and show higher in search engine results.
